NYT:
by Cyrus Farivar
Nokia, the world’s largest maker of cellphones, has been running ads that read, “Open to Anything” and “Unlock your potential.”
The company wants cellphone buyers to know that its phones can be used with whatever carrier they choose, unlike a certain other phone that has been getting considerably more attention lately: Apple’s iPhone. That phone is locked, meaning it is intended to be used with AT&T, the only carrier Apple chose in the United States.
A Nokia spokesman says that the advertising campaign is not aimed at the iPhone. “A lot of people interpreted it as a shot at another product,” said Keith Nowak, a Nokia spokesman. “It wasn’t its intention, to be honest.”
Indeed, most phones sold in the United States are locked into the carrier that sold them. Nearly all mobile phone providers discount the price of the handset in exchange for a fixed contract. But even some phones sold at full price without contracts remain locked.
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Good work dude. The illustration you got is pretty sweet as well. It seems like an iphone would be pretty great to have here in NYC. Are you still loving yours?
-Noah