Do the Jew?

Ok, so I’m reading this NYT article about Christian hipster t-shirts and what not.

“I travel to all the festivals, dozens of them, all summer long, then I do smaller events in California during winter,” Mr. Lula said, standing over T-shirts that read, “Hardcore Christian,” “Hetero-Boy” and “Religion Is Dead. Jesus Is Not.” He said he was not simply selling concert souvenirs. “I feel I’m getting the word of God out,” he said.

. . .

T-shirts screamed or punned for attention. One shirt declared, “Body Piercing Saved My Life,” and showed a hand with a nail through it. Other brisk-sellers said “Jesus Freak” . . .

and then the really weird thing:

or mimicked the Mountain Dew advertising logo, tweaking the slogan to read, “Do the Jew,” meaning to emulate Jesus. Booths promoted Christian colleges, foreign missions and a DVD player that skips over racy material in movies.

When I think of that, given the context of hipster t-shirts, it sounds like they’re trying to incite people to have sex with Jews. Or am I crazy?

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