Why didn’t I think of this?

So our good friends over at Popgadget have figured out a foolproof way to get women to take their shirts off, in the name of “technology research.”

When I saw NuBras at a boutique store at the beach and loudly expressed skepticism at their gravity-defying properties, the nice shop owner responded by demonstrating one for me right there behind the counter.

Is that really all it takes?

NUBRA, FLOATING, STRAPLESS BRA

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