Let’s say you’re like the Hyatt Regency in Reston, VA, where my parents and I are staying this weekend. And let’s say that even though your guests are paying a bunch to stay at your hotel that you’re charging them $10 for 24 hrs of WiFi access. When you’re deciding what third party businesses to put in the lobby of your hotel (Starbucks, etc) — you might not want to put a business (say, Panera Bread) that prides themself on providing free WiFi access. So instead of making me a happy customer because you don’t offer free WiFi from anywhere in the hotel, I’m forced to go downstairs and sit in their cafŽ to use the Internet. Lame.