The Daily Northwestern:

“Eviting” is a rising trend on Northwestern’s campus that has become a common term among students.

The site — — was originally intended as a corporate tool, first popular with the “Silicon Valley techie circle,” said Heather Soule, the company’s public relations manager. She said there recently has been a demographic shift toward college campuses. is a free event-planning Web site that was launched in 1998. InterActiveCorp, which owns Web sites such as Ticketmaster and Citysearch, bought in 2001.

“It really is the most comprehensive place on the Web, with all the tips and tools to help you plan a party,” Soule said.

Someone tell me why this is newsworthy? And why this drivel passes for journalism at Medill?

[via Zunta]

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