â€œEvitingâ€ is a rising trend on Northwesternâ€™s campus that has become a common term among students.
The site â€” www.evite.com â€” was originally intended as a corporate tool, first popular with the â€œSilicon Valley techie circle,â€ said Heather Soule, the companyâ€™s public relations manager. She said there recently has been a demographic shift toward college campuses.
Evite.com is a free event-planning Web site that was launched in 1998. InterActiveCorp, which owns Web sites such as Ticketmaster and Citysearch, bought Evite.com in 2001.
â€œIt really is the most comprehensive place on the Web, with all the tips and tools to help you plan a party,â€ Soule said.
Someone tell me why this is newsworthy? And why this drivel passes for journalism at Medill?