By continuously changing the names of their store networks to such things as OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatterGetBrownieForFree, the chain is able to both promote items as well as guilt patrons into realizing free WiFi really isn’t totally free.
Hilarity ensued when patrons would ask the barista what the name of the network was and the barista would shout, “OrderAnoterCoffeeAlready” or any of the other witty names.
Simple. Effective. Cost-efficient. What’s not to love?