Because Obviously College Kids Respond Well to the Napster Brand

Clearly these execs haven’t spent enough time on college campuses over the last seven years. The day that students stop illegally downloading will be the day that frats stop having keggers. This is what happens when you fuel insomniac students with loads of bandwidth.


Campuses were “shrinking the [available] bandwidth on the network to discourage” illegal downloading, says John Mullen, vice president of Dell’s higher education business. He says schools want a way to minimize the impact of music downloads on their networks and encourage students to shift toward legal downloads.

Oh, and this is good, so now external traffic will be fine, but sending an email to your professor will take a bit longer — that’s the hope, anyway.

Napster (nasdaq: NAPS – news – people ) will make its entire music library available to cache, or store, on Dell servers at colleges and universities that participate in the program. The songs will be available on systems locally, on systems managed by Dell, so there will be minimal impact on bandwidth.

DELL, NAPSTER TARGET COLLEGE DOWNLOADS

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