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Dutch WiFi café uses ever-changing SSID to guilt freeloaders

November 6th, 2008

AdRants has found a great way to get those WiFi freeloaders like me to start buying more coffee — advertise specials and guilt messages in the SSID of the network, like this café in the Netherlands.

AdRants:

By continuously changing the names of their store networks to such things as OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatterGetBrownieForFree, the chain is able to both promote items as well as guilt patrons into realizing free WiFi really isn’t totally free.

Hilarity ensued when patrons would ask the barista what the name of the network was and the barista would shout, “OrderAnoterCoffeeAlready” or any of the other witty names.

Simple. Effective. Cost-efficient. What’s not to love?

This entry was posted on Thursday, November 6th, 2008 at 1:57 am and is filed under Geekery, The Netherlands. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Dutch WiFi café uses ever-changing SSID to guilt freeloaders”

  1. Dutch WiFi café uses ever-changing SSID to guilt freeloaders | How To Get WiFi Says:
    November 6th, 2008 at 2:11 am

    [...] Read the full post by Cyrus Farivar [...]

  2. Nancy M Says:
    November 6th, 2008 at 11:09 am

    I like where this is going. Suggested network names when you want to send a message to the neighbors? “YouOweMe1499″, “DrawYourDamnShades”

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